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Cult films can create their own subculture. Rocky Horror, originally made to exploit the popularity of glam subculture, became what Gay And they lived happily ever after poster academic Gina Marchetti called a "sub-subculture", a variant that outlived its parent subculture. Although often described as primarily composed of obsessed fans, cult film fandom can include many newer, less experienced members.190–191 Familiar with the film's reputation and having watched clips on YouTube, these fans may take the next step and enter the film's fandom. If they are the majority, they may alter or ignore long-standing traditions, such as audience participation rituals; rituals which lack perceived authenticity may be criticized, but accepted rituals bring subcultural capital to veteran fans who introduce them to the newer members. Fans who flaunt their knowledge receive negative reactions.
